Social media: the golden rules

Length: 1 hour

Elevate your social media marketing skills with our free social media webinar, covering everything you need to know on how to comply with the standards set by your dental school and the General Dental Council (GDC).

From avoiding breaching patient confidentiality to setting professional boundaries, this webinar will help you to protect your registration, avoid a student fitness to practise hearing, and learn how to market yourself and your practice ethically.

Aim

• To help dental students and graduates maximise the benefits of using social media and appreciate its pitfalls.

Objectives

• Recognise the dento-legal issues that can arise when using different social media systems, including closed forums and private chat groups.
• Be familiar with current GDC guidance relating to the appropriate use of social media.
• Appreciate how to promote your practice ethically on social media and abide by current advertising standards.
• Be aware of the risks of breaching confidentiality when using social media and what steps to take to protect the privacy of patients and colleagues.

Learning outcomes

By the end of this webinar, delegates should be able to:

• appreciate the reputational risks posed by social media and how to avoid them
• understand the importance of maintaining professional boundaries with patients and colleagues on social media.

It is anticipated that this will help to meet GDC learning development outcomes A, B and D. One hour of verifiable CPD available.

To get your one hour verifiable CPD, this please complete this short test.